Skip to content

Posts tagged ‘piracy’

Lessons from Pirates? Not Quite.

Nollywood DVD Stall - Flickr photo (cc) by Paul KellerWired (and WELL) co-founder (and all around writer/blogger/lecturer/savant) Kevin Kelly has written an interesting blog “How to Thrive Among Pirates” wherein he extrapolates lessons Western film producers could learn from the piracy-ridden filmmaking cultures of China, Nigeria, and India.

The short summary, for those unfamiliar with China/Nollywood/Bollywood filmmaking, is that there is a thriving low (or no) budget domestic filmmaking culture in these countries which one would presume would be impossible, given the widespread piracy in each.

It’s a very comprehensive, well written read – but I think his conclusions miss the mark, and often gloss over (or conveniently ignore) some of the realities of the situations and solutions he raises.

What do these gray zones have to teach us? I think the emerging pattern is clear. If you are a producer of films in the future you will:

1) Price your copies near the cost of pirated copies. Maybe 99 cents, like iTunes. Even decent pirated copies are not free; there is some cost to maintain integrity, authenticity, or accessibility to the work.

The problem with this approach is that Kevin is thinking in terms of the lessons he’s learned in three countries where physical media is the primary distribution channel of pirated material. In the west, the “cost of a pirated copy” for many movies is zero (or, at best, the pro-rated cost of a low-end computer and a couple of hours of internet time to snag a torrent. This, in most cases, doesn’t even get you a fuzzy multiple-generation bootleg, or shaky handicam movie, but a pristine, DVD-quality film – better than what you’d get at most theatres in Nigeria or India. Read more

The Piracy Battle – Two VERY different approaches

missed-the-boat

I found it interesting that on the same day that American producers were again renewing the call to battle piracy (although, unsurprisingly not mentioning the latest US legal judgement that a pirated download does not constitute a “lost sale” for calculation of damages… something I’ve long argued the MPAA and RIAA are using to cloak far more systemic problems with their respective business models) I was having a conversation with a couple of Canadian producers on Network Neutrality touching on similar issues (most of the Canadian ISP’s now looking to “shape” all that congesting BitTorrent traffic).

I’ll have much more to say on this as the Net Neutrality hearings at the CRTC heat up – but I wanted to share one of the key points that came out of my discussion that I’m not sure I had heard expressed with such crystal clarity before (and my apologies I can’t recall who actually made the point):

Without absolute network neutrality, content producers will never be able to provide legal content alternatives as effective as illegal ones.

Like the Napster/iTunes evolution, until a legitimate alternative exists which offers most of the benefits of the illegitimate one, you will never win the fight. And without true network neutrality, the capability to implement such a system would be limited entirely to those who own the infrastructure, essentially creating a new caste of “super broadcasters” to gatekeep access to audience.

One of the above discussions struck me as horrifically quaint, while one seemed refreshingly forward-thinking. Can you guess which one’s which?

(illustration via Education Week)

Hey, Kids – Anti-Piracy Propaganda!

Wired’s Threat Level blog has a great write up about a non-profit comic distributed to 50,000 US students which reads suspiciously like RIAA propaganda about file sharing.

The goals may be admirable:

“The purpose is basically to educate kids — middle school and high school-aged about how the justice system operates and about what really goes on in the courtroom as opposed to what you see on television,” said Lorri Montgomery, the center’s communications director.

but as Threat Level points out, there’s a lot of questionable questionable interpretation of law in “The Case of Internet Piracy”. Plus, there’s a nice framing story about eminent domain. Because I know I’d buy a lot more comics if the Justice League kept getting evicted so the city could build public works. Read more