Kevin Smith, and the “Red State” Experiment
Kevin Smith’s release plan for “Red State” isn’t particularly revolutionary – and you can’t convince me it was supposed to be. What it is, is an interesting experiment if one happens to be Kevin Smith. And there’s absolutely nothing wrong with that, but the armchair studio-heads need to be careful to recognize in their blogs and tweets that there is absolutely nothing that “the industry” is going to be able to learn from this little adventure – unless you happen to be interested in investing in low-budget features directed by Kevin Smith.
Your nickle tour summary is that Smith had a much-hyped event yesterday after the Sundance premiere of the film (replete with protesting Fred Phelps), where he was to auction off the distribution rights to his new horror film “Red State”. What actually happened was the classic “old switcheroo” where Smith actually sold himself the distribution rights, and announced he’d be four-walling the film for several months – prior to a wider October 19th release (presumably with a traditional distributor). “Four Walling”, if you’re not familiar with the term, is when a distributor pays to rent out an entire theatre in advance, and then keeps the entirety of the ticket proceeds… as opposed to regular exhibition where the distributor and the exhibitor split ticket revenues.
It was at this point that the film bloggosphere exploded with rage, for reasons that aren’t entirely clear to me. Writers were alternately angry that Smith lied to them about his intentions, or that he was using them for promotion of his new distribution company, or that he plans to charge $60 to $70 for tickets to these advance screenings when critics are used to getting promotional screenings for free… or… something. They were certainly angry. The one thing that surprises me is that more prominent film-bloggers didn’t grow up watching professional wrestling – since the “vaguely worded *big reveal* let-down” is pretty much the oldest game in town. I don’t really have anything to say about any of that. I wasn’t even aware of the film until e-mail started trickling in today on the topic. Read more






